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For our Steve Madden commercial, "What Steve Are You?", we crafted a dynamic visual story that highlights the versatility of Steve Madden shoes and handbags.

The concept revolves around different personas, moods, and lifestyles, showcasing how the brand fits into every moment of the day.
The shoot featured multiple stylish individuals transitioning through various scenarios, from morning coffee runs in sleek loafers to power meetings in bold heels.
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We captured carefree lunches with friends, where chunky sneakers stole the show, and glamorous nights out with shimmering stilettos taking center stage.

Each transition was seamless, emphasizing how one can switch their "Steve" effortlessly throughout the day.
The cinematography played with quick cuts and smooth transitions, reflecting the energy and adaptability of the brand.

A color palette shift helped distinguish morning, afternoon, and evening vibes, making every moment feel distinct yet connected.
Iconic Steve Madden handbags made appearances as must-have accessories, completing each look.
The campaign embraced confidence, self-expression, and individuality, speaking to those who love to reinvent themselves.
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From casual streetwear to high-fashion elegance, the commercial celebrated diversity in style.
Our goal was to show that no matter where life takes you, there's a Steve Madden piece for every occasion.

The final cut was vibrant, stylish, and effortlessly cool—just like the brand itself.

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